Lucky247 Casino Privacy Notice
Privacy and your account
On this site, we explain how personal information is handled in connection with Lucky247 Casino, including account checks, gambling activity and privacy choices. For questions about this site, use the contact options on our site to reach our support team.
Broadway Gaming Limited owns the Lucky247 Casino brand. Its privacy notice identifies that company as the controller for personal data collected through the casino service, including its mobile services and customer communications. The operator's processing arrangements are outlined below.
Information collected by the operator
Broadway Gaming Limited collects information at registration and continues processing account information before and after the first deposit or wager.
| Category | Examples covered by the operator's notice |
|---|---|
| Registration | Name, birth date, gender, contact details, address and account credentials. |
| Payments and play | Payment details, deposits, withdrawals, bets and game activity. |
| Browsing and devices | Cookie and browser data, device identifiers, IP address and visit records. |
| Customer communications | Calls, emails, live-chat messages and information submitted through questionnaires or community features. |
| Verification | Identity photographs, address evidence and documents establishing where funds or wealth came from. |
Some information is necessary to deliver the casino service or meet regulatory duties. Withholding required details can prevent Broadway Gaming Limited from verifying an account or providing the service.
The operator may supplement account information with public records, online material and third-party checks. These can cover age, identity, payment fraud, self-exclusion and financial vulnerability. Enhanced enquiries may include company records, property information, insolvency records or social media. Broadway Gaming Limited states that it does not store customers' social-media login credentials.
Reasons for processing
Broadway Gaming Limited identifies different grounds for different uses of data:
- Contract: setting up and administering accounts, providing games, handling transactions and sending essential account messages.
- Legal duties: identity checks, anti-money-laundering controls, territorial restrictions and safer-gambling obligations, including financial-risk assessments.
- Legitimate interests: support, service maintenance, traffic analysis, product development, commercial profiling, risk management and legal claims, subject to the relevant balancing of interests and rights.
- Consent: marketing through authorised contact methods where that basis applies.
For health-related information or criminal-offence data, the operator also identifies additional conditions, including substantial public interest for safeguarding or preventing unlawful activity, and vital interests in certain cases.
Broadway Gaming Limited uses automated processing, including decisions connected with regulatory duties, with human oversight where data-protection law requires it. Analysis of unusual account activity may lead to restrictions on promotions, bets or withdrawals under the gambling agreement.
Sharing and financial-risk checks
The operator's notice allows sharing within its corporate group and with advisers for account administration, marketing, risk controls and legal duties. External recipients can include game suppliers, payment providers and services supporting identity checks, affordability assessments, fraud prevention or customer protection.
Broadway Gaming Limited may send identifying details to TransUnion for an affordability check. Its notice says that this particular check can create a search record visible only to the customer and does not change the customer's credit score.
Information may also be disclosed to regulators, police or other authorities where required, or for enforcing the agreement and handling legal claims. A business transfer involving customer data triggers notification of the new controller and the available choices under the operator's notice.
Broadway Gaming Limited participates in GamProtect. Where a customer meets that scheme's entry criteria, information is shared with GamProtect and then with participating gambling businesses where the customer has an account. The stated grounds include legitimate interests, substantial public interest and safeguarding children or people at risk. Our responsible gambling page on this site provides further guidance about safer play.
Marketing preferences
The operator asks for marketing consent during registration. You can change preferences in My Account, use an unsubscribe option in promotional messages or contact casino support. Opting out may mean that you stop receiving bonus announcements.
Broadway Gaming Limited also describes promotional activities based on legitimate interests where consent is not required. Its notice permits certain sharing with social-media platforms to reach customers and new audiences, with an option to object by contacting support. You can object to direct marketing, including related profiling.
Withdrawing consent does not reverse processing that was lawful before withdrawal or automatically stop processing supported by another valid basis.
Storage, transfers and retention
Broadway Gaming Limited may store or process information beyond the UK and EEA, including in the United States. Its stated transfer safeguards include standard contractual clauses. Where applicable, it also uses the EU–US Data Privacy Framework, including the extension covering the UK. It also describes access controls and procedures intended to protect data integrity and availability.
The operator retains information while an account or service relationship continues and for up to six years after services end or the customer's last contact. Information is deleted earlier if no longer needed for its original purposes. Retention can extend beyond that period where law or regulation requires it, or where an existing or potential dispute justifies longer storage. Closing an account therefore does not necessarily erase transaction or verification records.
Requests and complaints
The operator's notice describes rights to:
- Obtain a copy of personal data and, where applicable, a portable electronic version or transfer to another controller.
- Correct inaccurate details and request deletion or restricted processing in qualifying circumstances.
- Challenge decisions made entirely by automated means that have legal or comparably significant effects.
- Object to direct marketing or, because of your particular circumstances, processing based on legitimate interests.
- Withdraw consent where processing depends on it.
- Raise a complaint with a supervisory authority, including the UK's Information Commissioner's Office.
These rights have conditions and exceptions. Gambling, licensing or anti-money-laundering duties may require records to remain available. An objection to legitimate-interest processing may be overridden where the operator establishes compelling grounds.
Broadway Gaming Limited's request procedure requires a description of the information concerned and proof of identity. Use its account-support procedure for requests concerning casino records. For help with a privacy enquiry about this site, use the contact options on our site to reach our support team; do not include your password. The operator asks customers to raise concerns with it first, without removing the option of a supervisory complaint.
Cookies
Our cookies page on this site explains the cookie information separately. Broadway Gaming Limited's notice provides for updates and reasonable steps to alert customers to material changes.